Open Houses have been used for years to sell homes but now this style of marketing event is crossing over in to lettings.
More people than ever are choosing to rent a property and by 2021, almost 1 in 4 households in England will be renting privately.
A rising number of tenants means a rising number of property viewings and as a landlord, you’ll want to get as many people through the door as quickly as possible for two reasons: to stand the best chance of a prospective tenant making an offer and to get someone signed up to reduce void periods.
Step forward Open House events. Once the preserve of the sales market, this style of block viewing – where interested parties are invited to view a property en-masse – are a great way of showing rental properties in South West London.
What are the advantages of Open House events?
Give marketing a focal point – Aspire is marketing Open House events across all its communication channels, including via social media. We can create a buzz and a sense of urgency, although we’ll always facilitate viewings outside of Open House events.
Create a sense of competition – if tenants see other people interested in a property they love – especially if people are viewing at the same time - they are more likely to make an offer for fear of missing out.
Dress the property – hosting a big viewing event gives landlords the chance to dress the property for the occasion – perhaps with some pot plants out the front, fresh flowers inside and some colourful towels in the bathroom. Aspire can assist with this aspect, should you need help.
Invite pre Open House offers – while the Open House event itself should naturally produce enquires and offers from tenants, really keen renters will contact Aspire before the event to secure an advance preview and even make an offer.
If you’d like an Open House lettings event in a property you have to let, get in touch. We’ll organise the event, promote the timings to our database of interested tenants, and report back with feedback and offers.